Building Links in Difficult Niches
We’ve all been in this situation before, you start a blog in what you think will be an extremely profitable niche. At first it looks great, low competition and high payout! You quickly buy a keyword rich domain, host it on your reseller account and start churning them posts out.
And then it hits you, how am I going to build high quality relevant links if no one else has a blog on this topic?
You see, outside of the internet marketing and blogging niche blogs aren’t very common, and to some people linking out is a sin! They simply don’t want to give YOU any of THEIR valuable PageRank, understandable.
So how can you really build links to your niche blog?
Well there are many ways, but if you are looking for high quality links, even just highly relevant links here are a few ways:
Article Directories
Firstly I am referring to article directories with dofollow enabled in the resource box such as ezinearticles. The great thing about article directories is because you are creating the content you have full control over, most importantly, anchor text. But also keyword density, article relevancy and so on. Which makes article directories a great way to start. Just to get you started I made a list of the top 20 article directories here: Article Directories with High PR.
Guest post
So you can’t find any blogs in your niche, how about a wider search? For example if your niche is Volvo v90 cars try to find a Volvo blog, if that fails try simply a car blog. It’s still relevant and they will appreciate your specialist knowledge.
Forums
Similar to the guest post idea, find blogs based around your niche, there is a good chance they will have a special section for your niche, become the expert in that section, put some links in your forum signature and your good to go! Although forum links are low quality they are easy to get, so it may be a case of quantity over quality.
Link Bait
You may think link bait is impossible outside of the blogging niche is impossible, let me tell you know it is not. From my experience the best types of link bait are the ones which don’t see like link bait, instead seem like your trying to help the industry. Here are some examples:
Widget - Maybe there is some kind of calculation you must use in your industry on a day to day basis, it could be as simple as converting inches to millimetres. Simply create a widget and make it easy for others to use on their site, they’ll love you for it and you gain some link juice.
Video - When you work for a company which sells products to the masses you will repeatably get asked the same questions over and over, hence why we have FAQ sections. But sometimes the concept is too difficult for a FAQ section and needs to be answered by a human explanation.
Create videos which answer these questions and allow companies to link to it, takes the work off their load and gains you some link love!
Special Bonus
I’ve been around long enough to understand it can be hard to think of inventive link bait ideas for tough niches, so for all of this week I am going to offer FREE brainstorming sessions, just hit me up through email, msn or skype!
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